IDENTITY
BRANDING
B Salud is a clinic located in Betanzos that deals with manual therapy, exercise and therapeutic education. In the creation of the corporate identity we focused on the connection of Dani, the owner, with Betanzos. His target audience is mainly people from this municipality and an identifying feature of this place is their arched shapes. This was the inspiration for the creation of the brand's symbology. The union of Dani with Betanzos is expressed by its initial “D” conjugated with a typical arch, giving rise to the “B” of the isotype.