11 / 2023
BRANDING
ILLUSTRATION
SOCIAL MEDIA
Javi Estevez is an online personal trainer. His range of clients is mainly divided into three categories: wellness, strength and performance. He decided to add value to his personal brand with a new global image. In addition, he needed help with the management of his social media. He is very active on Instagram, he uses it to teach in a didactic way practices and sports knowledge in a close, accessible and fun way. These characteristics will be the key to the creation of the universe of his visual identity.